VOLKSWAGEN: COCKPIT VISION
VOLKSWAGEN: COCKPIT VISION
VOLKSWAGEN:
COCKPIT VISION
a FUN and PERSONALIZED experience
in everyday transportation accessible to everyone
a FUN and PERSONALIZED experience
in everyday transportation accessible to everyone
a FUN and PERSONALIZED experience
in everyday transportation accessible to everyone
"As technology advances and environmental concerns grow, the automobile industry is shifting towards Electrification and Intelligent Innovation. With its rich history and renowned manufacturing quality, Volkswagen is embracing new technologies and exploring the future of its brand. And we as designers, are ideating, and designing the vision of Volkswagen."
"As technology advances and environmental concerns grow, the automobile industry is shifting towards Electrification and Intelligent Innovation. With its rich history and renowned manufacturing quality, Volkswagen is embracing new technologies and exploring the future of its brand. And we as designers, are ideating, and designing the vision of Volkswagen."
Duration: Nov 2023 - Dec 2023
Duration: Nov 2023 - Dec 2023
Duration: Nov 2023 - Dec 2023
Project Type: School Team Project
Project Type: School Team Project
Project Type: School Team Project
My Role: UI/UX Designer | Concept Development
My Role: UI/UX Designer | Concept Development
My Role: UI/UX Designer | Concept Development
Category: Automotive UI/UX Design | HMI Design
Category: Automotive UI/UX Design | HMI Design
Category: Automotive UI/UX Design | HMI Design
User Research
User Research
User Research
UI/UX Design
UI/UX Design
UI/UX Design
User Testing
User Testing
User Testing
Figma
Figma
Figma
Mid-Journey
Mid-Journey
Mid-Journey
Runway AI
Runway AI
Runway AI
Cabin Overview
Emotional Detection
Emotional Detection
Cars will become your partners, understanding your needs. The 'Emotional Detection' feature syncs with your schedule and health data to provide personalized solutions for every situation.
Cars will become your partners, understanding your needs. The 'Emotional Detection' feature syncs with your schedule and health data to provide personalized solutions for every situation.
Advanced Vision Mode
Advanced Vision Mode
Volkswagen ensures safety in both autonomous and manual driving. The "Advanced Vision Mode" uses radar, cameras, and AI to detect road conditions, from puddles to road signs. Whether you hold the wheel or not, a safe journey is guaranteed.
Volkswagen ensures safety in both autonomous and manual driving. The "Advanced Vision Mode" uses radar, cameras, and AI to detect road conditions, from puddles to road signs. Whether you hold the wheel or not, a safe journey is guaranteed.
Cabin Modes
Cabin Modes
Volkswagen ensures safety in both autonomous and manual driving. The "Advanced Vision Mode" uses radar, cameras, and AI to detect road conditions, from puddles to road signs. Whether you hold the wheel or not, a safe journey is guaranteed.
Volkswagen ensures safety in both autonomous and manual driving. The "Advanced Vision Mode" uses radar, cameras, and AI to detect road conditions, from puddles to road signs. Whether you hold the wheel or not, a safe journey is guaranteed.
Cabin Modes
Volkswagen ensures safety in both autonomous and manual driving. The "Advanced Vision Mode" uses radar, cameras, and AI to detect road conditions, from puddles to road signs. Whether you hold the wheel or not, a safe journey is guaranteed.
Collaborative Navigation
Collaborative Navigation
We envision a future of shared car use. 'Collaborative Navigation' helps drivers locate and add others to their route, with smart updates from a voice assistant enhancing the experience.
We envision a future of shared car use. 'Collaborative Navigation' helps drivers locate and add others to their route, with smart updates from a voice assistant enhancing the experience.
VeeDub - Your Trusty Pal.
VeeDub - Your Trusty Pal.
Within your Volkswagen, VeeDub is your constant companion. Empowered by mass data analytics along with environmental and user detection capabilities, VeeDub is not only responsive to your every call but also proffers efficient and friendly advice when needed. With its assistance, navigating life becomes effortlessly seamless through our convenient features and services. Enhanced by leading-edge voice suggestions and a dynamic display, VeeDub transcends the role of a mere efficient assistant, embodying a trustworthy partner of elegance and sophistication.
Within your Volkswagen, VeeDub is your constant companion. Empowered by mass data analytics along with environmental and user detection capabilities, VeeDub is not only responsive to your every call but also proffers efficient and friendly advice when needed. With its assistance, navigating life becomes effortlessly seamless through our convenient features and services. Enhanced by leading-edge voice suggestions and a dynamic display, VeeDub transcends the role of a mere efficient assistant, embodying a trustworthy partner of elegance and sophistication.
Our idea comes from Volkwagon's Story:
Our idea comes from Volkwagon's Story:
Personality has always been Volkswagen’s through-line in its long history. It has never held itself too seriously, has always embraced individual expression, and continues to spread happiness in a growing global community.
From representing 1960s counter culture with the first Beetle and promoting peace and unity with the Type 1 & 2 Vans, to introducing affordable performance in the 1980s with the Mk1 GTI, Volkswagen speaks for those who think different.
Personality has always been Volkswagen’s through-line in its long history. It has never held itself too seriously, has always embraced individual expression, and continues to spread happiness in a growing global community.
From representing 1960s counter culture with the first Beetle and promoting peace and unity with the Type 1 & 2 Vans, to introducing affordable performance in the 1980s with the Mk1 GTI, Volkswagen speaks for those who think different.
Personality has always been Volkswagen’s through-line in its long history. It has never held itself too seriously, has always embraced individual expression, and continues to spread happiness in a growing global community.
From representing 1960s counter culture with the first Beetle and promoting peace and unity with the Type 1 & 2 Vans, to introducing affordable performance in the 1980s with the Mk1 GTI, Volkswagen speaks for those who think different.
Visionary Brand Personality
Playful
Individuality
Expressive
Free-Spirited
Heart-warming
Playful
Individuality
Expressive
Free-Spirited
Heart-warming
Visionary Brand Personality
Playful
Individuality
Expressive
Free-Spirited
Heart-warming
Our Ethos
Our Ethos
Our Ethos
We serve to provide a fun and personalized experience
in everyday transportation accessible to everyone.
We serve to provide a fun and personalized experience
in everyday transportation accessible to everyone.
We serve to provide a fun and personalized experience in everyday transportation accessible to everyone.
Moodboard
Moodboard
Bold & Modern
Immersive and Enjoyable
Flat Design
Clean and High Contrast
Bold & Modern
Immersive and Enjoyable
Flat Design
Clean and High Contrast
Bold & Modern
Immersive and Enjoyable
Flat Design
Clean and High Contrast
Initial Interaction Concepts
Initial Interaction Concepts
Connection
Navigation
Emotion
Entertainment
Sensing
Interactions in Cockpit
Connection
Navigation
Emotion
Entertainment
Sensing
Interactions in Cockpit
Connection
Navigation
Emotion
Entertainment
Sensing
Our Driving Concepts
Our Driving Concepts
Collaborative Navigation
Advanced Vision Mode
Emotional Detection
Cabin Modes
Collaborative Navigation
Advanced Vision Mode
Emotional Detection
Cabin Modes
Collaborative Navigation
Advanced Vision Mode
Emotional Detection
Cabin Modes
Future Brand Matrix
Future Brand Matrix
Persona
Persona
Alex
Fischer
"I really like to make a statement with what I wear and what I drive. This is my first car in college so it needs to fit my vibe. I don't want to have the same ol' boring car that looks like everyone else."
Functional Expectations
Practical enough to also accommodate her friends when they go on outings during the weekend when they have free time.
Ability to drive semi-autonomously and protect her when she is feeling tired from classes and just needs some assistance to get back home.
Having a practical interior space to take a quick nap during her classes and having fun with her friends.
Backstory
Alex is a very extroverted and outspoken person who enjoys socialization time and hanging out with her college group of friends. They often go explore food and hiking spots around Seattle where the college is located.
She is pursuing her Bachelor of Arts in Business Administration at the Foster School of Business in University of Washington, hoping to get a job in marketing in the future. She likes to dabble in tech that is popular of the time. As part of the early majority, Alex is an avid reader of product reviews of the newest gadgets and technology, taking into consideration what people say before deciding to also dive into a new thing.
Demographics
Early Majority Adopter
Values: Fun | Affordable | Reliable
Age: 19
Gender: Female
Location: University of Washington (Seattle, WA)
Occupation: University first-year student
Annual income: none and support by family
Motivations
Finding something affordable as a college student.
Finding life purpose
Commuting with ease and efficiency
Having short-time break, entertainment
Trying the newest automotive technology
Emotional Expectations
Having something reliable and fun for her first car, something that she feels represents her personality while being affordable.
Car as a dependable and warm friend to help and support her daily life as a university student.
A car to support her busy and messy college life.
Personal Goals
To explore her newfound independence as a college student and make a statement. Alex is growing into her own self, and being able to connect with many like-minded individuals is one of her goals in college.
Related Goals
Creating new friendships and entertainment as a university student.
Maneuverability for in-city driving and range to drive to hiking spots further away from the city.
Flexibility to fit friends together when carpooling.
Personal image and cool factor of car.
Alex
Fischer
"I really like to make a statement with what I wear and what I drive. This is my first car in college so it needs to fit my vibe. I don't want to have the same ol' boring car that looks like everyone else."
Functional Expectations
Practical enough to also accommodate her friends when they go on outings during the weekend when they have free time.
Ability to drive semi-autonomously and protect her when she is feeling tired from classes and just needs some assistance to get back home.
Having a practical interior space to take a quick nap during her classes and having fun with her friends.
Backstory
Alex is a very extroverted and outspoken person who enjoys socialization time and hanging out with her college group of friends. They often go explore food and hiking spots around Seattle where the college is located.
She is pursuing her Bachelor of Arts in Business Administration at the Foster School of Business in University of Washington, hoping to get a job in marketing in the future. She likes to dabble in tech that is popular of the time. As part of the early majority, Alex is an avid reader of product reviews of the newest gadgets and technology, taking into consideration what people say before deciding to also dive into a new thing.
Demographics
Early Majority Adopter
Values: Fun | Affordable | Reliable
Age: 19
Gender: Female
Location: University of Washington (Seattle, WA)
Occupation: University first-year student
Annual income: none and support by family
Motivations
Finding something affordable as a college student.
Finding life purpose
Commuting with ease and efficiency
Having short-time break, entertainment
Trying the newest automotive technology
Emotional Expectations
Having something reliable and fun for her first car, something that she feels represents her personality while being affordable.
Car as a dependable and warm friend to help and support her daily life as a university student.
A car to support her busy and messy college life.
Personal Goals
To explore her newfound independence as a college student and make a statement. Alex is growing into her own self, and being able to connect with many like-minded individuals is one of her goals in college.
Related Goals
Creating new friendships and entertainment as a university student.
Maneuverability for in-city driving and range to drive to hiking spots further away from the city.
Flexibility to fit friends together when carpooling.
Personal image and cool factor of car.
User Journey Map
User Journey Map
User Case Development
User Case Development
Navigation
Navigation
Navigation
Voice AI Assistant
Voice AI Assistant
Voice AI Assistant
Emotional Detection
+ Schedule
Emotional Detection
+ Schedule
Emotional Detection
+ Schedule
Cabin Modes
Cabin Modes
Cabin Modes
Advanced View
Driving Assistant
Advanced View
Driving Assistant
Advanced View
Driving Assistant
Hero Screens
Hero Screens
Center IVI
Center IVI
Meter
Meter
Voice Assistant
Voice Assistant
Design Guideline
Design Guideline
Here, is Our Vision
Here, is Our Vision
With Volkswagen cars entering Alex's life, she will enjoy a comfortable and liberating experience while also having the opportunity to fully showcase her unique charm.
With Volkswagen cars entering Alex's life, she will enjoy a comfortable and liberating experience while also having the opportunity to fully showcase her unique charm.
Copyright
© Michael Tu 2024
All rights reserved.
Copyright
© Michael Tu 2024
All rights reserved.
Copyright
© Michael Tu 2024
All rights reserved.